Company
AS Effex was founded in Tartu in 1992 and has been dealing with electrical materials since 1993. The company is based on 100% Estonian capital.
There are three main directions in our sales activities: project sales, wholesale and retail.
Problem
When we land on an outdated www.effex.ee and it looks old or neglected…
We assume some things. About the company behind the website. And most of oue assumptions are not good.
We may think:
“Business must be slow for these people. It doesn’t look like they’ve touched their site in 10 years” or “Why, why, WHY do I have to pinch my phone to zoom in on this website?” or “… is this company still in business?”
Challenge
The challenge is to create a unique design that boosts retail and project sales.
Solution
To avoid overwhelming the user with the number of Effex products, only a fraction of them are presented on the pages, and the “Load more items” buttons are used, if the user would be interested in exploring further.
The list of project sales list and the shopping cart of a private customer are on the website separately.
